Insights

Before you invest: a checklist for your first investment

Before your first investment, make sure you have an emergency fund and no expensive debt, know when you'll need the money, decide how big a fall you could sit through without selling, and understand every fee you'd pay. Then check the firm yourself, and never invest because someone is rushing you. Investing can lose money, which is why the groundwork comes first.

At Ownvance we think the best first investment decision is often to spend a month getting ready. Nothing below tells you what to buy, because we don't recommend products. It covers the questions to answer before you buy anything at all, roughly in the order they matter.

Illustration: three ivory trays joined by brass rods on a navy base, with a brass weight on top

What should you check before your first investment?

Before your first investment, confirm that you have an emergency fund and no expensive debt, a clear time horizon, a fall you could live with, a full picture of the fees, a spread of holdings rather than one bet, a firm you've verified yourself, and nobody rushing you. Then keep a record of all of it.

Before-you-invest checklist
QuestionYou're ready whenNot yet if
Is your emergency fund in place?Several months of essential spending sits in easy-access savingsOne unexpected bill would mean borrowing or selling
Is expensive debt cleared?No credit card, overdraft or high-cost loan balances are leftYou're paying high interest while hoping to earn more elsewhere
When will you need the money?Not for at least five yearsWithin the next few years, or you're not sure
How big a fall could you live with?You've pictured a large drop and know you'd hold onA fall would force a sale or keep you awake at night
Do you know every fee?You can state the yearly cost in money, not only in percentagesSome charges are vague, or were only mentioned out loud
Is your money spread out?It's spread across many holdingsIt rides on one company, one theme or one coin
Have you checked the firm?You found it on the regulator's register yourselfYou're relying on a link, an advert or a friend's word
Is anyone rushing you?You've slept on it and still feel the sameThere's a deadline, a bonus for acting now or a request for secrecy
Will you keep records?You have a folder for terms, statements and tax papersEverything lives in chat messages and emails

Why do the emergency fund and expensive debt come first?

Because investing only works if you can leave the money alone. Without an emergency fund, an unexpected bill could force you to sell when prices are down. And paying high interest on a card or loan while investing usually costs more than you're likely to make. Keep a small buffer, clear the debt, then fill the fund.

Paying off an expensive debt is one of the few financial moves with a certain result: every amount you repay stops interest that would definitely have been charged. No investment can promise that.

If you're not sure how big your buffer should be, our article on sizing an emergency fund works through it with an example. And if you'd like your budget, debts and goals laid out together before you invest, that's what our personal financial plan provides.

When will you need the money?

Work out the date, as precisely as you can. Money you'll need within about five years is usually better kept in savings: if prices dropped just before you needed it, there might be no time to wait for a recovery. Longer horizons give investments time to ride out bad periods, though nothing guarantees they will.

'Long term' means little; 'until I'm 60' or 'when our youngest starts university' means a great deal. Different goals can have different horizons, and each pot of money should be matched to its own.

Think about the end, too. As the date approaches, you may want to move money gradually into savings, so that a fall in the final year or two doesn't derail the goal. Planning that exit is part of the decision to invest in the first place.

How big a fall could you live with?

Picture the actual amount, not a percentage. If $10,000 became $7,000 and stayed there for two years, would you hold on, or sell to stop the pain? Your answer, together with whether you could afford the loss, tells you how much risk suits you. Investments can fall further than that, and some lose everything.

There are really two questions here. One is how a fall would feel: some people check prices daily and lose sleep, while others barely notice. The other is whether you could afford it, meaning whether a fall would change your plans, delay a goal or leave you short. You need a comfortable answer to both. Being relaxed about risk doesn't help if the money is needed next year.

Selling after a fall turns a loss on paper into a real one, and investors who took on more risk than they could stomach often end up doing exactly that, at the worst moment. A level of risk you can genuinely live with, even if it looks less exciting, makes it far more likely you'll stay the course.

Our investing education sessions look at how different kinds of investment behave and why they fall, so the idea of a fall becomes something you understand rather than something you dread.

How much do fees cost over the long term?

Fees cost more than they look, because a charge taken every year compounds. On a fictional $20,000 pot whose value is assumed not to change, a 0.5% yearly charge takes about $1,900 over 20 years, while a 2% charge takes about $6,650. Charges are paid whether investments rise or fall.

Look for every layer of cost: a platform or account fee, the ongoing charge of each fund, dealing charges when you buy or sell, currency conversion if you invest abroad, and any exit or transfer fees. Ask for the total expected cost of a typical year, in money. If a firm can't or won't tell you, that's an answer in itself.

Charges paid over 20 years on a fictional potAn illustration: invented pot, value held flat so only charges change it
0.5% a year0.5% a year: $1,908$1,9081% a year1% a year: $3,642$3,6422% a year2% a year: $6,648$6,648
Illustration: yearly charges on a fictional $20,000 pot over 20 years, with its value assumed unchanged
Yearly chargeTotal charges paid over 20 yearsPot left after 20 years
0.5%$1,908$18,092
1%$3,642$16,358
2%$6,648$13,352

Real investments don't stand still, and when a pot rises, the same percentage takes a bigger amount in money. A lower fee doesn't guarantee a better result, but it's one of the few things you can control before you start.

Illustration only: invented amounts, with the value held flat so that only the charges change it. Not a forecast or a recommendation.

What does diversification mean for a first investment?

Diversification means spreading your money across many investments, so that one failure can't sink the whole pot. For a first investment, be wary of putting everything into one company's shares, one theme or one cryptocurrency, and check what a fund actually holds. It limits the damage one holding can do, though it can't stop a whole market falling.

Spreading works along several lines: many companies rather than a few, different industries and regions, and different kinds of investment. Two funds with different names can hold much the same thing, so owning several doesn't guarantee a spread. A fund's factsheet shows its largest holdings and where it invests, and learning to read one is time well spent.

It applies to where your money is held as well, since keeping everything with one platform concentrates a different kind of risk. It also makes a useful scam detector. Anyone urging you to put most of your savings into a single 'opportunity' is asking you to abandon one of the most basic principles of investing.

How do you check the firm and avoid being rushed?

Check the firm on the financial regulator's register, reached by typing the address yourself, and confirm its permissions and contact details match what you've been given. Then give yourself time. Never invest because of a deadline, a 'tip', a bonus for acting now or a request to keep quiet. A genuine investment will still be there next week.

Even well-known platforms deserve a few minutes of checking, because famous names are the ones most often copied. Our step-by-step article on checking an investment firm covers the register, clone signs and who holds your money. If you'd rather not do it alone, our check a firm or offer service does it for you and writes down what was and wasn't confirmed.

Pressure isn't always a salesperson. It can be a friend's success story, a video of someone who got rich quickly, or a price that seems to be rising without you. A sensible rule is to leave a few days between deciding and paying, and to talk it over with someone who has nothing to gain from your choice. If you want a personal recommendation on what to buy, that's a job for a regulated financial adviser.

What records should you keep?

Keep the terms and key documents you agreed to, every contract note and statement, a note of what you paid and when, the fees you were quoted, and the checks you did on the firm. You'll need them for your tax affairs, for any complaint, and so someone you trust could find your investments if needed.

  • A copy of the terms, key information documents and fee schedule as they stood when you invested.
  • Contract notes or confirmations for every purchase and sale, with dates and prices.
  • Annual statements and any tax documents the platform provides.
  • Your notes from checking the firm: the register entry, the date and what you confirmed.
  • A short note of which firms hold your investments, kept somewhere safe that a trusted person could find. Never store passwords alongside it.

Store documents somewhere you control, not only inside the platform's app. If a firm ever becomes hard to reach, your own copies are what you'll rely on. Your tax authority's rules decide how long records must be kept; when in doubt, keep them longer.

How can Ownvance help?

Ownvance can take you through this checklist in one-to-one investing education sessions: how risk and return relate, what diversification means in practice, how fees add up and how to read a fund factsheet or a platform's terms. We never tell you which product to buy, and we can check a specific firm before you pay.

The sessions are our investing education service. If the foundations aren't in place yet, a personal financial plan sorts out the budget, debts and emergency fund first. And if an offer is already in front of you, our check a firm or offer service gives you a written record of what could be confirmed before any money moves.

To start, get in touch by email and tell us where you are with the checklist. The introductory consultation is where we agree which of these would help and what it involves.